Indie game development has always been a tough business. The average indie developer makes less than $12,000 per year.
There are more games coming out than ever before, and games only seem to sell when they’re on sale. Players have been conditioned, through bundles and mega-sales, not to pay full price. None of this is a surprise. And although money isn’t the primary motivating factor for a lot of us, if the dynamics of the industry don’t change, indie games will become an unsustainable model. Indie games have been such a source of creativity and originality over the last 10 years, and we want to keep them going!
To bring some awareness of this to players, a group of indies have decided to come together on July 4 (Indiependence Day) and NOT put our games on sale. We encourage fans of indie games to support their favorite developers by buying their games at full price. If you bought a game on sale and wound up really loving it, perhaps buy a copy at full price and gift it to a friend. Or pick up that game that’s been on your wishlist for a long time. (Steam’s new refund policy makes that a lot less risky!) Whatever your platform of choice, we’d love your support.